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Editorial

Sarah Robson

Opinion

24/05/2010






Hello. You’ve stumbled upon Salient‘s second ever online-exclusive issue! Well done! That’s right, Salient does indeed have a website, and it is pretty darn cool. Have a poke around. Click on some stuff. Read. Comment. Then go and ‘like’ our page on Facebook. Follow us on Twitter. Put us on your RSS feed. Add us to your favourites. Go on, you know you want to.
Why an online issue? Let’s turn this into a numbered list:

It has come to our attention that not all of you out there know Salient has a website. So part of making the mag online-exclusive this week is about drawing your attention to salient.org.nz’s all-round awesomeness.
Salient on the googlenetz is a heck of a lot more interactive than the paper magazine—you can comment on stuff, like, straight away! None of this hassle about making the Tuesday 5pm letters deadline, or the frustrating wait to see your garbled messages in print. If you don’t like something, you can say it. If you want to add more info, you can. If you disagree, you can say why. Right then and there. Some of the beauty of the website is the immediacy and the scope for comment and debate. Just use it wisely.
The more of you students we have trawling through the site, the more attractive it becomes for advertisers. Advertising revenue is crucial to Salient’s survival—especially if the VSM bomb drops and VUWSA is compelled to slash Salient’s funding.
Online media is the way of the future. Print media is dying, or so they keep saying. In a few years’ time, if many media commentators’ predictions come to fruition, you’ll probably be wondering why the fuck Salient was ever printed on paper anyway.

Big ups to Catch Design who keep our website looking super hot—we’ve got a bit of a makeover in the works, so keep an eye out. It’ll be even easier to use and navigate, not to mention it’s gonna look super pretty!
Spread the word, tell everyone you know Salient’s online this week. Some of you are probably going to write us letters telling us an online-exclusive issue is a crap idea. Some of you are probably going to think Salient is only going to be online forever and ever—before you go making comments, writing letters and staging protests, it’s okay, we’ll be bringing you 56 pages of papery goodness next week.
Oh and congrats to everyone who graduated last week. I hope you had as much fun running around in your bat cape as I did.